Lavin Entrepreneurship Center Staff

Meet the Lavin Center Team

In order to fuel the passions and dreams of entrepreneurs, the Lavin Center provides a wide range of support staff. These members have expertise that include web design, accounting, strategic consulting, and marketing, among many other areas.

The Lavin Center staff also has a far reaching network that starts with SDSU faculty and goes to outside contributors from the likes of CEOs, senior level executives, business founders, SDSU alumni, and affiliated industry organizations. We represent and provide access to hundreds of other academic and business professionals who support the Lavin Center’s mission of entrepreneurship which is to actively inspire entrepreneurs in and outside the San Diego community.

Lavin Center Staff

Alex Denoble

Alex DeNoble

Executive Director, Lavin Center Professor

email: [email protected]

Alex F. DeNoble is a Professor of Management and Executive Director of the Lavin Entrepreneurship Center in the College of Business at San Diego State University. He currently also serves as the Chair of the College of Business Steering Committee. Prior to his role in the Lavin Entrepreneurship Center, he served for 3 years as the Chair of the Management Department in the College of Business.

His primary areas of expertise include entrepreneurship and corporate innovation, technology commercialization and strategic management. He has conducted research in these areas and has taught related classes in the University's undergraduate, graduate and executive MBA programs. He has published articles in such journals as IEEE Transactions on Management, the Journal of Business Venturing, the Journal of High Technology Management Research, the Journal of Technology Transfer, International Marketing Review, and Entrepreneurship: Theory and Practice.

His other professional activities encompass both executive training and strategic consulting. Recent assignments have included business plan development consulting for new and existing entrepreneurial firms, market research and analysis for technology-based companies and entrepreneurship training for Taiwanese, German, Russian, Japanese, Mexican, Middle Eastern, Finnish, Danish and U.S. executives. Over the past several years, he has conducted training programs or consulted with such companies as Qualcomm Inc., Siemens Corporation, Delta Electronics (Taiwan), the U.S. Russia Center for Entrepreneurship, Banco Nacional de Commercio Exterior (the National Export Bank of Mexico), NEC Electronics USA, Shell Technology Ventures, and Orincon Technologies (now a part of Lockheed Martin).

Dr. DeNoble is the recipient of several awards including the 2008 Monty Award from SDSU for Outstanding Faculty Contributions, 2004 Educator of the Year award from San Diego's T-Sector Magazine; the 2001 Gloria and Edwin Appel Award from the Price-Babson Fellows program for excellence in entrepreneurship education, and the 2000 Ernst & Young Entrepreneur of the Year Award (in the supporter category).

He received a B.S. in Accounting from Monmouth University in 1975, a M.S. in Accounting from Virginia Tech in 1977 and a Ph.D. in Strategic Management from Virginia Tech in 1983.

Bernhard Schroeder

Bernhard Schroeder

Director, Lavin Center Programs

email: [email protected]

Bernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate programs. He also has responsibility for the Center's marketing on both the SDSU campus and in the San Diego community. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. He teaches entrepreneurship and creativity and innovation courses.

Bernhard brings over 20 years of marketing and entrepreneurial experience both as a Senior Partner in a leading global marketing agency and as a former Chief Marketing Officer on the client side. His first book, Fail Fast or Win Big was published in 2015; his second book, Simply Brilliant will be published in September, 2016.

Since moving to San Diego in 1997, he has specialized in working with senior executives and venture capitalists in either growth or turnaround opportunities with several companies including Nicholas-Applegate, Digitaria/Mirum and Stellcom. In addition, he has received his master's degree from San Diego State University.

Prior to moving to San Diego, Bernhard was a Senior Partner in the worlds' largest integrated marketing communications agency, CKS Partners, which in 1998 had offices in over 30 countries, more than 10,000 employees and over $1 billion in revenue. Bernhard joined CKS in 1991 when the firm had only 35 employees and just $5.5 million in revenue. He opened the first out of state agency office for CKS in 1993 in Portland Oregon and, working with the other four partners, grew the firm to almost $40 million in revenue by 1995 and led CKS to a successful IPO that same year.

He has experience working with Fortune 100 firms like Apple, Nike, General Motors, American Express, Mercedes Benz, Kellogg's and others as well as start-up companies. He was involved in the initial branding and marketing launches for companies like Yahoo!, Amazon, Corbis, ESPN and Travelocity. Prior to CKS Partners, Bernhard worked with direct mail and database marketing agencies helping them grow significantly.

Beryl Pratts

Beryl Pratts

Finance and Programs Analyst

email: [email protected]

Beryl Pratts is currently working as the Finance and Programs Analyst for the Lavin Entrepreneurship Center. She is responsible for financial forecasting, budgeting, and program evaluation, as well as streamlining and managing financials for the Center's programs.

Prior to working at the Center, Beryl worked a variety of accounting positions with Sempra Energy, San Diego Gas and Electric and Southern California Gas Companies. Beryl has worked in financial analysis with experience in financial systems. She graduated with a degree in Business Administration, Accounting major from Loyola University in New Orleans, Louisiana.

 

Student Staff

 

Aishwarya Khanna

Aishwarya Khanna

Web Developer & CRM

email: [email protected]

 

Aishwarya is a graduate student at San Diego State University (SDSU) pursuing her Master’s in Computer Science. She has a Bachelor's in Computer Engineering from India. Before coming to SDSU, she worked couple of years with Persistent Systems in India as a Software Engineer.

At the Lavin Entrepreneurship Center, Aishwarya is responsible for developing and updating the Center's website, managing Salesforce account, creating Web-To-Leads web forms, migrating data to Salesforce from Excel and csv files using Apex Data Loader and enhancing website's current design and technologies. She also supports additional websites created and managed by the Center.

 

Joshua Joiner Headshot

Joshua Joiner

Accounting Assistant 

 email: [email protected]

Joshua Joiner is a graduate student in the BMACC program at San Diego State, studying accounting information systems. Josh sees himself getting his CPA license after college while working for a firm. His drive for numbers and data analytics comes from his love of sports and all the statistics that make the strategies for these sports. For the center, Josh prepares the monthly financials and helps aid in the financial strategies of the center. Utilizing his various skills, Josh hopes to contribute in many positive ways to the Lavin Center.

 

Neha Pearce

Neha Pearce

Videographer

email: [email protected]

Neha Pearce is an editor, writer, and filmmaker from Milpitas, California. She is currently pursuing an MFA in filmmaking at San Diego State University. Previously, Neha worked in corporate communications and learning development in the tech industry while writing articles ranging from machine learning to Wimbledon on the side. Neha holds a Bachelor’s degree in Psychology with a minor in English from the University of California, Santa Barbara, where she also completed the Blue Horizons environmental media program. As a videographer at the Lavin Center, Neha assists the team in producing videos that showcase the diverse entrepreneurial programs the Lavin Center has to offer.

 

Jacinda

Jacinda Molina

Marketing Specialist

email: jamolina@sdsu.edu

Jacinda is a junior at San Diego State University majoring in Business Management with a specialization in Entrepreneurship and a double-minor in Marketing and Honors Interdisciplinary Studies. She has previously served on the Fowler College of Business Council as the Vice President of Communications and Associated Students Representative. With extensive experience in event planning and communications, Jacinda has joined the Lavin Entrepreneurship Center Staff as a Marketing Assistant and project management lead for the 2021 California Entrepreneurship Educators Conference.

 

Sylvia Paredes

Sylvia Paredes

Graphic Designer

email: [email protected]

Sylvia Paredes is a Junior at San Diego State University majoring in Graphic Design and minoring in Marketing. In addition to having a passion for design, she enjoys growing her artistic skill set when it comes to illustration and experimental work which usually consists of recycled materials. Her goal while working at the Lavin Entrepreneurship Center is to create design that accurately reflects the center’s message while being artistically engaging through the continued exploration of design possibilities. She believes design has much to offer the world.

 

Mary Ainsworth

Mary Ainsworth

Writer

email: [email protected]

Mary Ainsworth is a senior at San Diego State University majoring in Communication and minoring in Digital and Social Media Studies. Mary is a Lavin in the Lavin Entrepreneur Program, and has extensive experience in online communications, email marketing, and project management. As the writer for the Lavin Center, Mary is responsible for creating written content for all aspects of our center including the community and campus newsletters, campus emails, website content, the annual report and social media content. She is passionate about the Lavin Center’s mission at SDSU, and hopes to inspire other students to get involved in entrepreneurship on campus.

 

Sirena Briant

Sirena Briant

Marketing Specialist

email: [email protected]

Sirena Briant is a senior at San Diego State University, majoring in Communication and minoring in Marketing. She has previously served on the Associated Students Marketing and Communications committee as the Vice President of Film Management. Sirena learned about the Lavin Entrepreneurship Program in her freshman year, participating in the Journey to Entrepreneurship course and was accepted to the Lavin program in her junior year. In her role as Marketing Specialist, Sirena is enthusiastic to help the program grow, as well as continue to improve her marketing skillset.

Rylie Jennings

Rylie Jennings

Marketing Specialist

email: [email protected]

Rylie Jennings is a fourth year, Finance major originally from Yakima, WA. Her freshman year, she applied to the Zip Launchpad program with an idea for a start-up meant to help manage and support Traumatic Brain Injury survivors with their recoveries. Using her previous experience with a TBI to drive her passion for this project she continued through the Zip Launchpad program until the L1 phase. Now she is a member of the Lavin Entrepreneurship program since 2020 and currently earning her credentials to specialize in Real Estate. On campus, she is the 2020-2021 Treasurer for the Pacific Islander Student Association, a video assistant for the SDSU Football team and the NCAA Mountain West Network. Her background is composed of sales and business management experience with her work with Southwestern Advantage, as an educational consultant performing door-to-door sales in Nashville, TN.  She is very excited to work with the programs that have inspired her throughout her college career as a project manager.