Lavin Entrepreneurship Center Staff

Meet the Lavin Center Team

In order to fuel the passions and dreams of entrepreneurs, the Lavin Center provides a wide range of support staff. These members have expertise that include web design, accounting, strategic consulting, and marketing, among many other areas.

The Lavin Center staff also has a far reaching network that starts with SDSU faculty and goes to outside contributors from the likes of CEOs, senior level executives, business founders, SDSU alumni, and affiliated industry organizations. We represent and provide access to hundreds of other academic and business professionals who support the Lavin Center’s mission of entrepreneurship which is to actively inspire entrepreneurs in and outside the San Diego community.

Lavin Center Staff

Alex Denoble

Alex Denoble

Executive Director, Lavin Center Professor

email: [email protected]
phone: 619-594-4890

Alex F. DeNoble is a Professor of Management and Executive Director of the Lavin Entrepreneurship Center in the College of Business at San Diego State University. He currently also serves as the Chair of the College of Business Steering Committee. Prior to his role in the Lavin Entrepreneurship Center, he served for 3 years as the Chair of the Management Department in the College of Business.

His primary areas of expertise include entrepreneurship and corporate innovation, technology commercialization and strategic management. He has conducted research in these areas and has taught related classes in the University's undergraduate, graduate and executive MBA programs. He has published articles in such journals as IEEE Transactions on Management, the Journal of Business Venturing, the Journal of High Technology Management Research, the Journal of Technology Transfer, International Marketing Review, and Entrepreneurship: Theory and Practice.

His other professional activities encompass both executive training and strategic consulting. Recent assignments have included business plan development consulting for new and existing entrepreneurial firms, market research and analysis for technology-based companies and entrepreneurship training for Taiwanese, German, Russian, Japanese, Mexican, Middle Eastern, Finnish, Danish and U.S. executives. Over the past several years, he has conducted training programs or consulted with such companies as Qualcomm Inc., Siemens Corporation, Delta Electronics (Taiwan), the U.S. Russia Center for Entrepreneurship, Banco Nacional de Commercio Exterior (the National Export Bank of Mexico), NEC Electronics USA, Shell Technology Ventures, and Orincon Technologies (now a part of Lockheed Martin).

Dr. DeNoble is the recipient of several awards including the 2008 Monty Award from SDSU for Outstanding Faculty Contributions, 2004 Educator of the Year award from San Diego's T-Sector Magazine; the 2001 Gloria and Edwin Appel Award from the Price-Babson Fellows program for excellence in entrepreneurship education, and the 2000 Ernst & Young Entrepreneur of the Year Award (in the supporter category).

He received a B.S. in Accounting from Monmouth University in 1975, a M.S. in Accounting from Virginia Tech in 1977 and a Ph.D. in Strategic Management from Virginia Tech in 1983.

Bernhard Schroeder

Bernhard Schroeder

Director, Lavin Center Programs

email: [email protected]
phone: 619-594-0560

Bernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate programs. He also has responsibility for the Center's marketing on both the SDSU campus and in the San Diego community. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. He teaches entrepreneurship and creativity and innovation courses.

Bernhard brings over 20 years of marketing and entrepreneurial experience both as a Senior Partner in a leading global marketing agency and as a former Chief Marketing Officer on the client side. His first book, Fail Fast or Win Big was published in 2015; his second book, Simply Brilliant will be published in September, 2016.

Since moving to San Diego in 1997, he has specialized in working with senior executives and venture capitalists in either growth or turnaround opportunities with several companies including Nicholas-Applegate, Digitaria/Mirum and Stellcom. In addition, he has received his master's degree from San Diego State University.

Prior to moving to San Diego, Bernhard was a Senior Partner in the worlds' largest integrated marketing communications agency, CKS Partners, which in 1998 had offices in over 30 countries, more than 10,000 employees and over $1 billion in revenue. Bernhard joined CKS in 1991 when the firm had only 35 employees and just $5.5 million in revenue. He opened the first out of state agency office for CKS in 1993 in Portland Oregon and, working with the other four partners, grew the firm to almost $40 million in revenue by 1995 and led CKS to a successful IPO that same year.

He has experience working with Fortune 100 firms like Apple, Nike, General Motors, American Express, Mercedes Benz, Kellogg's and others as well as start-up companies. He was involved in the initial branding and marketing launches for companies like Yahoo!, Amazon, Corbis, ESPN and Travelocity. Prior to CKS Partners, Bernhard worked with direct mail and database marketing agencies helping them grow significantly.

Beryl Pratts

Beryl Pratts

Finance and Programs Analyst

email: [email protected]
phone: 619-594-0462

Beryl Pratts is currently working as the Finance and Programs Analyst for the Lavin Entrepreneurship Center. She is responsible for financial forecasting, budgeting, and program evaluation, as well as streamlining and managing financials for the Center's programs.

Prior to working at the Center, Beryl worked a variety of accounting positions with Sempra Energy, San Diego Gas and Electric and Southern California Gas Companies. Beryl has worked in financial analysis with experience in financial systems. She graduated with a degree in Business Administration, Accounting major from Loyola University in New Orleans, Louisiana.


Student Staff

Aishwarya Khanna

Aishwarya Khanna

Web Developer & CRM

email: [email protected]


Aishwarya is a graduate student at San Diego State University (SDSU) pursuing her Master’s in Computer Science. She has a Bachelor's in Computer Engineering from India. Before coming to SDSU, she worked couple of years with Persistent Systems in India as a Software Engineer.

At the Lavin Entrepreneurship Center, Aishwarya is responsible for developing and updating the Center's website, managing Salesforce account, creating Web-To-Leads web forms, migrating data to Salesforce from Excel and csv files using Apex Data Loader and enhancing website's current design and technologies. She also supports additional websites created and managed by the Center.

Chanelly Image

Chanelly Laguna

Graphic Designer 

email: [email protected]

Chanelly is a senior at San Diego State University majoring in Graphic Design. She transferred last year after completing her graphic design portfolio and getting her Associate’s Degree in Graphic Design from San Diego City College. Her passions include design and art. At the Lavin Entrepreneurship Center, Laguna is responsible for solving creative problems by finding design solutions. She believes design solves problems and breaks down barriers. Her other responsibilities involve designing content to fit into the brand of the center, finding ways to incorporate photos and graphics and some web design. The world continues to evolve and get more connected through technology and design. She wants to be part of that transformative change and feels she can do this by helping out and making her mark at the Lavin Center.  


Lobna Mohamed

Internship Program Coordinator

email: [email protected]

Lobna is a current MBA student at Fowler College of Business here at SDSU with an undergraduate degree in Nutrition from Rutgers University in New Jersey. She oversees the internship program here at the Lavin Center putting her marketing and project management skills to good use to connect growing companies looking for higher ROI’s, with suitable students who are looking to increase their own experiences and expertise. She loves the rewarding feeling she gets from helping both the company and the students.

Before her role at the Lavin Center, Lobna worked in the nutrition field for 3 years and traveled all over the world solo using her vacation days wisely. She decided to pursue a different career path and settled here in lovely San Diego. In her off time, Lobna enjoys running, reading, hiking, going to beach, and searching for more trips to go on.


Tammy Nguyen

Marketing Specialist

email: [email protected]

Tammy is a senior at San Diego State University majoring in Business with an emphasis in entrepreneurship. She has joined the team as the marketing assistant at the Lavin center and will be working in events and project management. Tammy joined the Lavin entrepreneurship program her junior year in order to learn how to have an eye for business ideas and to be able to build the knowledge, support and a strong network that could help make those ideas become a reality. 


Emmanuel Gambino

Accounting Assistant

email: [email protected]

Emmanuel Gambino is senior in the Accounting program at San Diego State University. After graduating, he hopes to pursue a Masters in Accounting, work for a public accounting firm as an auditor, become a CPA, and one day own and operate his own startup. His passions include sports and music, and his goal is to use his unique skill-set to help the Lavin Entrepreneurship Center meet and exceed it’s goals.

As an Accounting Assistant at the Lavin Entrepreneurship Center, Emmanuel prepares monthly budgets and event budgets to help guide the Center’s financial decision making. He also works closely with the Center’s Executive Director, Alex DeNoble, to prepare financial reports for various stakeholders.


Thomas Blanton

Marketing Specialist

email: [email protected]

Thomas Blanton is a current MBA student at the Fowler College of Business at SDSU. He has an undergraduate degree in journalism and a master’s in mass communication. At Lavin, he’s responsible for writing content and formulating communication strategies. He’s new to the business world but approaches it as business as usual. 

In another life, he toiled as a financial and investigative reporter. He spent three years in D.C. covering politics and business, the latter with Kiplinger’s Personal Finance magazine. You can often find him at the movies, usually perched in the front section where seemingly no one but him likes to sit. What that says about him, he believes, is that he likes to be closer to the action. Working at the Lavin Center, with it’s buzzy, fast-paced atmosphere, he feels like he has a front row seat. 


Will Reyna


email: [email protected]



Brett Harris

Marketing Specialist

email: [email protected] 

Brett Harris is currently getting his MBA at SDSU's Fowler College of Business. He has an undergraduate degree in Music and has experience as an entrepreneur running his own music management company, as well as helping grow one of San Diego's top music schools. With skills in marketing and event management, Brett has been enlisted by the Lavin Entrepreneurship Center as the project manager and lead marketer for the 2020 California Entrepreneurship Educators Conference.



Kayla Holm


email: [email protected] 

Kayla Holm is a senior at San Diego State University majoring in Communication. Kayla started out pre-law at Cal Poly SLO then transferred to San Diego Miramar College, eventually landing at San Diego State. As a writer for the Lavin Center, Kayla is responsible for creating written content for all aspects of our center including the community and campus newsletters, campus emails, website matter, the annual report and so on. In her spare time, she enjoys playing with her dog, reading, and being outside. Post-graduation, Kayla anticipates going into the realm of public relations and communication.


Jacinda Molina

Marketing Specialist


Jacinda is a junior at San Diego State University majoring in Business Management with a specialization in Entrepreneurship and a double-minor in Marketing and Honors Interdisciplinary Studies. She has previously served on the Fowler College of Business Council as the Vice President of Communications and Associated Students Representative. With extensive experience in event planning and communications, Jacinda has joined the Lavin Entrepreneurship Center Staff as a Marketing Assistant and project management lead for the 2021 California Entrepreneurship Educators Conference.