Lavin Entrepreneurship Center Staff

Meet the Lavin Center Team

In order to fuel the passions and dreams of entrepreneurs, the Lavin Center provides a wide range of support staff. These members have expertise that include web design, accounting, strategic consulting, and marketing, among many other areas.

The Lavin Center staff also has a far reaching network that starts with SDSU faculty and goes to outside contributors from the likes of CEOs, senior level executives, business founders, SDSU alumni, and affiliated industry organizations. We represent and provide access to hundreds of other academic and business professionals who support the Lavin Center’s mission of entrepreneurship which is to actively inspire entrepreneurs in and outside the San Diego community.

Lavin Center Staff

Alex Denoble

Alex DeNoble

Executive Director, Lavin Center Professor

email: [email protected]

Alex F. DeNoble is a Professor of Management and Executive Director of the Lavin Entrepreneurship Center in the College of Business at San Diego State University. He currently also serves as the Chair of the College of Business Steering Committee. Prior to his role in the Lavin Entrepreneurship Center, he served for 3 years as the Chair of the Management Department in the College of Business.

His primary areas of expertise include entrepreneurship and corporate innovation, technology commercialization and strategic management. He has conducted research in these areas and has taught related classes in the University's undergraduate, graduate and executive MBA programs. He has published articles in such journals as IEEE Transactions on Management, the Journal of Business Venturing, the Journal of High Technology Management Research, the Journal of Technology Transfer, International Marketing Review, and Entrepreneurship: Theory and Practice.

His other professional activities encompass both executive training and strategic consulting. Recent assignments have included business plan development consulting for new and existing entrepreneurial firms, market research and analysis for technology-based companies and entrepreneurship training for Taiwanese, German, Russian, Japanese, Mexican, Middle Eastern, Finnish, Danish and U.S. executives. Over the past several years, he has conducted training programs or consulted with such companies as Qualcomm Inc., Siemens Corporation, Delta Electronics (Taiwan), the U.S. Russia Center for Entrepreneurship, Banco Nacional de Commercio Exterior (the National Export Bank of Mexico), NEC Electronics USA, Shell Technology Ventures, and Orincon Technologies (now a part of Lockheed Martin).

Dr. DeNoble is the recipient of several awards including the 2008 Monty Award from SDSU for Outstanding Faculty Contributions, 2004 Educator of the Year award from San Diego's T-Sector Magazine; the 2001 Gloria and Edwin Appel Award from the Price-Babson Fellows program for excellence in entrepreneurship education, and the 2000 Ernst & Young Entrepreneur of the Year Award (in the supporter category).

He received a B.S. in Accounting from Monmouth University in 1975, a M.S. in Accounting from Virginia Tech in 1977 and a Ph.D. in Strategic Management from Virginia Tech in 1983.

Bernhard Schroeder

Bernhard Schroeder

Director, Lavin Center Programs

email: [email protected]

Bernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate programs. He also has responsibility for the Center's marketing on both the SDSU campus and in the San Diego community. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego State University. He teaches entrepreneurship and creativity and innovation courses.

Bernhard brings over 20 years of marketing and entrepreneurial experience both as a Senior Partner in a leading global marketing agency and as a former Chief Marketing Officer on the client side. His first book, Fail Fast or Win Big was published in 2015; his second book, Simply Brilliant will be published in September, 2016.

Since moving to San Diego in 1997, he has specialized in working with senior executives and venture capitalists in either growth or turnaround opportunities with several companies including Nicholas-Applegate, Digitaria/Mirum and Stellcom. In addition, he has received his master's degree from San Diego State University.

Prior to moving to San Diego, Bernhard was a Senior Partner in the worlds' largest integrated marketing communications agency, CKS Partners, which in 1998 had offices in over 30 countries, more than 10,000 employees and over $1 billion in revenue. Bernhard joined CKS in 1991 when the firm had only 35 employees and just $5.5 million in revenue. He opened the first out of state agency office for CKS in 1993 in Portland Oregon and, working with the other four partners, grew the firm to almost $40 million in revenue by 1995 and led CKS to a successful IPO that same year.

He has experience working with Fortune 100 firms like Apple, Nike, General Motors, American Express, Mercedes Benz, Kellogg's and others as well as start-up companies. He was involved in the initial branding and marketing launches for companies like Yahoo!, Amazon, Corbis, ESPN and Travelocity. Prior to CKS Partners, Bernhard worked with direct mail and database marketing agencies helping them grow significantly.

Beryl Pratts

Beryl Pratts

Finance and Programs Analyst

email: [email protected]

Beryl Pratts is currently working as the Finance and Programs Analyst for the Lavin Entrepreneurship Center. She is responsible for financial forecasting, budgeting, and program evaluation, as well as streamlining and managing financials for the Center's programs.

Prior to working at the Center, Beryl worked a variety of accounting positions with Sempra Energy, San Diego Gas and Electric and Southern California Gas Companies. Beryl has worked in financial analysis with experience in financial systems. She graduated with a degree in Business Administration, Accounting major from Loyola University in New Orleans, Louisiana.


Student Staff

Aishwarya Khanna

Aishwarya Khanna

Web Developer & CRM

email: [email protected]


Aishwarya is a graduate student at San Diego State University (SDSU) pursuing her Master’s in Computer Science. She has a Bachelor's in Computer Engineering from India. Before coming to SDSU, she worked couple of years with Persistent Systems in India as a Software Engineer.

At the Lavin Entrepreneurship Center, Aishwarya is responsible for developing and updating the Center's website, managing Salesforce account, creating Web-To-Leads web forms, migrating data to Salesforce from Excel and csv files using Apex Data Loader and enhancing website's current design and technologies. She also supports additional websites created and managed by the Center.

Joshua Joiner Headshot

Joshua Joiner

Marketing Specialist 

 email: [email protected]

 Joshua Joiner is a Junior majoring in accounting at San Diego State University. Josh is also
minoring in management information systems. Josh hopes to be accepted into the BMACC
program to further his knowledge in the accounting field. Josh wants to become a CPA working
at a large firm. He enjoys sports, which is where he gained a passion for data analytics. He
hopes to help the Lavin Center meet goals and expectations. With the skills and knowledge
Josh provides, he prepares monthly financials and helps aid in the Center's financial decisions.


Neha Pearce

Neha Pearce



[email protected]

Neha Pearce is an editor, writer, and filmmaker from Milpitas, California. She is currently pursuing an MFA in filmmaking at San Diego State University. Previously, Neha worked in corporate communications and learning development in the tech industry while writing articles ranging from machine learning to Wimbledon on the side. Neha holds a Bachelor’s degree in Psychology with a minor in English from the University of California, Santa Barbara, where she also completed the Blue Horizons environmental media program. As a videographer at the Lavin Center, Neha assists the team in producing videos that showcase the diverse entrepreneurial programs the Lavin Center has to offer.



Domenique Sciuto

Marketing Specialist

email: [email protected]

Domenique Sciuto is a senior at San Diego State University, majoring in Business
Administration. She transferred last year after completing an Associates Degree from Palomar
College and San Diego Mesa College. Domenique joined the Lavin Entrepreneurship Program in
her junior year in hopes to learn and adapt an entrepreneurial mindset and connect with
likeminded individuals. For her role as Marketing Specialist, she is excited to help grow the
center and help manage the various programs within it.



Kayla Holm


email: [email protected] 

Kayla Holm is a senior at San Diego State University majoring in Communication. Kayla started out pre-law at Cal Poly SLO then transferred to San Diego Miramar College, eventually landing at San Diego State. As a writer for the Lavin Center, Kayla is responsible for creating written content for all aspects of our center including the community and campus newsletters, campus emails, website matter, the annual report and so on. In her spare time, she enjoys playing with her dog, reading, and being outside. Post-graduation, Kayla anticipates going into the realm of public relations and communication.


Jacinda Molina

Marketing Specialist


Jacinda is a junior at San Diego State University majoring in Business Management with a specialization in Entrepreneurship and a double-minor in Marketing and Honors Interdisciplinary Studies. She has previously served on the Fowler College of Business Council as the Vice President of Communications and Associated Students Representative. With extensive experience in event planning and communications, Jacinda has joined the Lavin Entrepreneurship Center Staff as a Marketing Assistant and project management lead for the 2021 California Entrepreneurship Educators Conference.



Amber Simes

Graphic Designer

email: ae[email protected]


Amber Simes is a senior at San Diego State University majoring in Graphic Design. She has a passion for design and digital arts as well as ceramics. At the Lavin Entrepreneurship Center she aims to utilize her strong belief in design as a problem-solving tool, a creative solution for communication, and improving connections. She looks to include a diverse range of design techniques, and incorporate her unique visual aesthetic, while solving design challenges for the Lavin Center by designing quality content within the brand. Simes believes design is a powerful and exciting way to communicate with the world, and with creative and collaborative efforts, she hopes to make a strong impact on the Lavin Entrepreneurship Center.