Kevin Gelfand is the co-founder and CEO of Shake Smart, a leading
health food company that focuses on providing nutritious meal options
for individuals on the go. Gelfand opened the inaugural Shake Smart
location outside of the Aztec Recreation Center at San Diego State
while completing his degree, thereby launching the very first
student-owned on-campus business at the University.

Shake Smart was created to fill a void in the on-campus dining market,
and aims to provide nutrient dense meal options to all students on
campus, regardless of dietary needs. With a menu able to be customized
to serve vegan, vegetarian, gluten free, and dairy free customers,
Shake Smart is the perfect option for anyone seeking a tasty and
healthy snack or meal.

Since opening its doors in 2011, Shake Smart now serves students at
over 45 university locations across 20 states. Alongside his energetic
executive team, Gelfand is committed to exploring new markets for the
Company, including hospitals and airports, so customers can enjoy a
healthy meal from a trusted brand, no matter where life takes them!

Maya Madsen is the Founder and CEO of Maya’s Cookies - America’s #1 Black-owned Gourmet Vegan Cookie Company. Raised as a foster child and now with three sons of her own, Madsen did not want her children to face any financial barriers to their education so she took it upon herself to earn extra income for the family.

As a vegan with a sweet tooth, she noticed an opportunity in the market to create a delicious, soft-baked vegan cookie and with the support of her friends and family, Maya’s Cookies was founded. Since its conception in 2015, the company has evolved from local farmer’s market favorite to a national name. With 600% growth in 2020 and continued success in retail and ecommerce, Madsen has been named a “key player” in the vegan cookie market, according to a recent market research report.

From the classic to unique and forward-thinking flavors such as "Chocolate Chip S'mores" and "Marble Fudge", every flavor has a story grounded in Maya's travels, memories, and experiences with specialty ingredients sourced from fellow Black-owned businesses. Alongside providing the highest quality product that appeals to everyone, Maya's Cookies is committed to superior customer service and community engagement, with a focus on youth and underserved communities.