Larry Petersen is Founder and President of LP Marketing, a sales and marketing organization in Northern California for major consumer and professional electronics manufacturers. Mr. Petersen focuses on strategic and tactical marketing, new product planning, and product development for these manufacturers. LP Marketing has received over 100 national awards for sales and marketing excellence. Mr. Petersen is a founder of Bayview Distributing, an electronics distribution arm for 30 manufacturers, and Bayview Development, which builds custom homes in the Oakland area. He helped design, develop, and market George Radio to over 1400 retail outlets across America and won Co-Best of Show at Mac World in 2007. Mr. Petersen also started the Entrepreneur in Residence Program at the Lavin Center.