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Friday, May 24th 2019

Larry Petersen


LP Marketing

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Larry Petersen

Larry Petersen is Founder and President of LP Marketing, a sales and marketing organization in Northern California for major consumer and professional electronics manufacturers. Mr. Petersen focuses on strategic and tactical marketing, new product planning, and product development for these manufacturers. LP Marketing has received over 100 national awards for sales and marketing excellence. Mr. Petersen is a founder of Bayview Distributing, an electronics distribution arm for 30 manufacturers, and Bayview Development, which builds custom homes in the Oakland area. He helped design, develop, and market George Radio to over 1400 retail outlets across America and won Co-Best of Show at Mac World in 2007. Mr. Petersen also started the Entrepreneur in Residence Program at the Lavin Center.

Entrepreneurship Distinction
  • Top 25 among America's Most Entrepreneurial Universities 2015.
  • Top 10 in list of "America's Best Colleges for Entrepreneurs."

Genius is one percent inspiration and ninety-nine percent perspiration.

Building the Next Generation of Entrepreneurs

The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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