FieldLogix Company Tour
This past week students were invited by Yukon Palmer, Founder of FieldLogix, to receive a behind the scenes tour of his company. FieldLogix is a technology based company out of San Diego. They supply GPS fleet tracking services and unparalleled driving intelligence for fleets of vehicles. Their GPS fleet tracking system helps educate drivers, monitor their performance, and reward them when they meet goals.
On October 24, Lavin Entrepreneurs had the opportunity to sit down with Palmer and learn how he built this million dollar company from the ground up.
Yukon Palmer started FieldLogix almost 12 years ago during an SDSU MBA business model competition. The idea was first sketched into a business model canvas and born from there. Following graduation, Palmer decided to pursue the idea by giving himself 6 months to either succeed or fail. After closing the first deal with a rental car company Palmer knew he could make the company a success. Currently he has 10 employees and contracts with multiple services agencies throughout North America. Their goal in the next five years is to reach $5 million in revenue.
Lavin Students were able to ask questions pertaining to the start-up atmosphere Palmer experienced when first establishing his company. Palmer stated it best, that as an entrepreneur you must "believe in yourself and believe in the opportunity" in order to succeed.
2014 Leonard Lavin Event
This year, the Lavin Entrepreneurship Center commemorated Leonard Lavin, the founder of Alberto-Culver Company and the person whom our center is named after. On February 19th, over fifty people came together at the Lavin Entrepreneurship Center to honor Mr. Lavin as a gracious individual and accomplished entrepreneur. People from across the SDSU campus as well as the San Diego business community joined in celebration of Leonard’s lifelong accomplishments, making a positive impact on the lives of so many people. Current Executive Director, Dr. Alex DeNoble, and former Executive Director, Dr. Sandy Ehrlich, spoke of what a difference Leonard Lavin has made on SDSU students as well as anyone who has had the opportunity to work with Mr. Lavin. The Dean of the College of Business, Dr. Gangaram Singh, thanked Mr. Lavin for the inspiration and motivation he has provided to leaders everywhere.
Following a toast, all guests gathered together in anticipation of seeing the art piece designed by graphic designer, Tan Doan. Once the piece was exposed, everyone was in awe of its beauty and creativity. "Winners Make it Happen", the title of Leonard’s book, displayed in bold letters next to Leonard’s portrait. Once the buzz subsided, people gathered together for pictures and networking. Mr. Lavin was genuinely thankful for the efforts that the Lavin Entrepreneurship Center put on in making the event special. He was also able to meet new students in the Lavin Entrepreneur Program that he pioneered. The event was a resounding success.
Forbes All-Star Student Entrepreneurs
Kevin Gelfand and Martin Reiman
Instead Shake Smart exploded. Immediately after opening they were selling an average of 120 shakes a day, and within six months they had 12 people on the payroll. Last August they reached an agreement with SDSU to allow freshmen to pay using their meal plan.
This spring Shake Smart opened its second location, in a San Diego mall outside a 24 Hour Fitness gym. The company plans to open a third location by December, and Gelfand projects 2012 revenues of $740,000.