Internship Summer 2013 Projects
The Summer 2013 internship projects were made up of three for-profit companies and one non-profit organization. Interns faced strategic challenges that were necessary to overcome in order to meet their organizations' objectives. The graduate and undergraduate students worked with projects related with marketing and strategic marketing planning for the client companies. The main outcome of this program is to provide SDSU students with real-world experience and to create solutions to meet the clients objectives. Click here to apply for a student intern.
- Peachjar, For-Profit Organization
- TranscribDx, For-Profit Organization
- Capital Bank, For-Profit Organization Non-Profit Organizations
- Girl Scouts San Diego, Non-Profit Organization
Project Brief | Peachjar
Peachjar was founded in 2012 with a clear mission to help schools get out of the paper flyer delivery business. The company provides effective school-to-home communication by sending flyers straight to parents mobile devices and computers. In addition, Peachjar post school flyers online, so users can easily find, view, and download them. It works directly with outside enrichment organizations; therefore, schools can focus on what they do best. Peachjar provides free service for schools, and saves each educational organization an average of over $9,000 in administrative costs. The intern will manage social media channels and email marketing campaigns for the San Diego Area.
Rhea Olson, Intern
Rhea Olson is a graduate MBA student completing her degree with a specialization in marketing at San Diego State University. Upon completion of her Bachelor’s degree in Psychology from Sonoma State University, she began working as a project manager for a growing start-up company in Encinitas “Shovel Creative.” In addition to her current internship, she is working on a consulting project with Hewlett-Packard.
Project Brief | TranscribDx
TranscribDx is a San Diego biotech startup. Its primary mission is to serve the local research, medical, and biotech community by providing deliverables in the form of next-generation sequencing for cancer screening, companion diagnostics, custom panels, custom carrier testing, and HLA-typing for bone marrow. The primary goal of the company is to convert a portion of the present market, which currently obtains its test results from Real-Time PCR and serological testing methods, to the more high-resolution method of Next-Generation Sequencing. Eugene Moore, Principal Scientist and the Founder of TranscribDx, holds a Doctorate in Biochemistry and Molecular Biology and has extensive training in biochemical and molecular analysis ranging from HPLC/MS to RT-PCR and DNA sequencing. He has specialized in obtaining data from low quality and low volume samples. Claudine Moore, Clinical and Regulatory Manager, has over 10 years of experience in project management and data management in biotechnology and pharmaceutical industries. Her extensive knowledge of CLIA, 21 CFR Part 58 and sample management from accession through testing to reporting is an invaluable asset to lab workflow and regulatory compliance. The internship requires extensive market research; TranscribDx participated in the Lavin Center Internship Program to create a strategic marketing plan.
Cynthia Jereige, Intern
Cynthia Jereige is a graduate MBA student at San Diego State University currently pursuing a specialization in Health Services Administration. She recently graduated from the University of California San Diego with a degree in Economics, a minor in the History of the Near East and completed pre-medical school requirements. Her interests include marketing, linguistics, and international relations. Combining her ambitious and dedicated personality, she looks forward to being an integral player in the healthcare industry.
Project Brief | Capital Bank
Capital Bank is a Premier Business and Professional local bank in south Orange County. It was formed by Capital Bank Financial Corp. (formerly North American Financial Holdings, Inc.), a bank holding company incorporated in the state of Delaware in 2009. Capital Bank Financial Corp.’s objective is to create a regional banking franchise in the southeastern United States through organic growth and acquisitions of other banks, including failed, underperforming and undercapitalized banks. Beginning in December 2009, Capital Bank Financial Corp. raised approximately $900 million to make acquisitions through a series of private placements of its common stock. Since then, Capital Bank Financial Corp. has acquired seven community banks. Currently, the company provides innovative financial solutions tailored to the needs of customers, exceeding customer's expectations and producing superior shareholder value that become solutions. The company participated in the Lavin Center Internship Program to seek a marketing intern that could assist with the SEO and create a competitive analysis.
Camila Bernal, Intern
Camila Bernal is a second year MBA student specializing in Entrepreneurship at San Diego State Univerisity. She completed her Bachelor’s degree in Agricultural Business Management in Colombia with an Academic Excellence Recognition. She is passionate about marketing and implementation of new business ideas. She is currently interning at Capital Bank and Power Digital Marketing Inc. Camila is a proactive person with strong initiative, a driven personality and an improvement-oriented mindset working to have her own company in the future. Currently, she is an executive member in San Diego State University Entrepreneur Society.
Project Brief | Girl Scouts San Diego
Girl Scouts of the USA is America's premier leadership organization for girls. It provides an accepting and nurturing environment where girls can develop leadership skills, cultivate lifelong friendships, serve their communities and grow through new and exciting experiences. Girl Scouts San Diego provides activities and events for 31,000 girl and nearly 13,000 adult members, trains volunteers, and maintains seven camps and program facilities. Girl Scouts San Diego came to the Lavin Center seeking a MSA student for inventory and financial analysis.
Xia Meng, Intern
Xia Meng is currently a MSA student at San Diego State University. As an accounting intern for the inventory cycle counting project of Girl Scouts San Diego, she is primarily responsible for implementing the comprehensive cycle counting process, investigating and analyzing the current inventory management situation, recommending best practices, and developing processes and procedures. Xia is also an accounting volunteer for the Southern Sudanese Community of San Diego and is in charge of preparing journal entries with QuickBooks, collecting and filing original transaction documents by date, preparing the budget statement with Excel and assisting the senior accountant in preparing bank reconciliation.