Internship Spring 2013 Projects
The Spring 2013 internship projects were made up of three for-profit companies and three non-profit organizations. Interns faced strategic challenges that were necessary to overcome in order to meet their organizations' objectives. The graduate and undergraduate students worked with projects related with marketing and strategic marketing planning for the client companies. The main outcome of this program is to provide SDSU students with real-world experience and to create solutions to meet the clients’ objectives. Click here to apply for a student intern.
- Prudential California, For-Profit Organization
- Tristan Technologies, For-Profit Organization
- Jasmine Habitat, For-Profit Organization Non-Profit Organizations
- National MS Society, Non-Profit Organization
- The San Diego Foundation, Non-Profit Organization
- Community Housing Works, Non-Profit Organization
Project Brief | Prudential California
Prudential California Realty is a real estate company located in Southern California, and the largest franchisee of the Prudential Real Estate Network. Its mission is to create and deliver an unparalleled customer experience throughout the process of buying and selling real estate. Prudential California operates over 50 offices across California and ranks among the top five brokerages in the nation.
Jessika Salmonsen, Intern
Andrew Jen, Intern
Brian Kidwell, Intern
Andrew is currently studying Accountancy in the College of Business Administration at San Diego State University. His involvement with campus life ranges from serving on the Associated Business Student Council executive board to attending meetings of various organizations within the College of Sciences and Engineering. Personally, his entrepreneurial spirit has already led him to start a bicycle sales and service venture at a young age. When Andrew finishes the undergraduate experience, he hopes to make a positive impact that directly benefits individuals in whatever he decides to do after earning a degree at the graduate level.
Jessika Salmonsen is a junior at San Diego State, studying International Business Marketing with a minor in Industrial/Organizational Psychology. Jessika is a member of San Diego State University's Associated Student and Entrepreneur Society. She has an interest in brand management and digital marketing.
Brian is in the College of Business majoring in Finance. His current work involves providing digital marketing services such as search engine optimization to various clients. At SDSU he is actively involved in Entrepreneur Society as President of the organization. He completed a WebCompass internship program through the Lavin Center, and is a co-founder of Nextero, LLC where his team is developing an improved manual wheelchair in the Zahn Center incubator on campus. Brian's future plans after graduation include growing his current ventures and helping other students start companies with the knowledge that he gains.
Project Brief | Tristan Technologies
Tristan Technologies is a supplier of state of the art innovative diagnostic equipment and has gained recognition in the Biomagnetic medical and research industry. It was founded in 1991 by former principals of Biomagnetic Technologies and S.H.E. Corporation. Its clients include well-established brands of hospitals, research institutes, and scientific universities from around the world. Tristan Technologies participated in the Lavin Center Internship Program to seek a marketing intern that could assist it in a new marketing strategy for the firm and be its in-house marketing go-to. The project included identifying market definition, creating a competitive analysis, and building a marketing plan for a new category of customers. In addition, the project had the intern assist with creating a new look for the firm, and work on building a more mainstream market base for its products.
Sindhu Jayaram, Intern
Sindhu Jayaram is a graduate student in Business Administration at San Diego State University. She served as a graduate assistant at the College of Business at SDSU, and is consistently involved in different business activities at the university. Sindhu has an emphasis in International Business Management and Marketing.
Project Brief | Jasmine Habitat
Jasmine Habitat, founded in 2011, is an e-commerce company that offers high-quality barn door hardware. It allows home and office spaces to be used efficiently with a unique and minimalistic style. The owner, Todd Noe, was looking for a graduate student to work on the market analysis and SEO.
Camila Bernal, Intern
Camila Bernal is a second year MBA student specializing in Entrepreneurship. She completed her bachelor degree in Agricultural Business Management in Colombia with an Academic Excellence Recognition. She is passionate about marketing and implementation of new business ideas. Currently, she is the Social Media Manager for San Diego State University Entrepreneur Society. She is a proactive person with strong initiative, a driven personality and an improvement-oriented mindset working to have her own company in the future.
Project Brief | National MS Society
The National Multiple Sclerosis Society is a non-profit organization that aims to mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by Multiple Sclerosis. This organization came to the EMC with a strategic marketing project to develop a sustainable fundraising strategy. The MBA intern will help re-develop the chapter's individual giving plan for high-end donor gifts. The intern will lead the transition by creative and strategic ideas for the plan, communicating the plan, implementing a marketing outreach initiative.
Megan Anderson, Intern
Megan is a graduate business student at San Diego State University, pursing an MBA. She graduated from University of California San Diego's Muir College with a Bachelor's of Arts degree in 2008. Upon graduating, she was hired at San Diego's New Children's Museum as the Studio Arts Assistant. In 2010, Megan packed her bags to explore the world, making stops in Istanbul, Marseilles, Barcelona, Rome, The Pyrenees, and Paris. She looks forward to combining her love of travel with a career in business.
Project Brief | The San Diego Foundation
The San Diego Foundation is the largest non-profit organization in San Diego. Founded in 1975, the Foundation has granted out more than $750 million to critical nonprofits throughout the region. It houses more than 1,600 philanthropic funds and allocates a large amount of scholarships to students. It releases annual reports, newsletters, articles, and study and research reports to the local communities.
Mayumi Klempel, Intern
Mayumi Klempel is a graduate student at San Diego State University, pursuing a Master's of Science degree in Accountancy specializing in Taxation. She operated her tax/bookkeeping firm from 2008 through 2012 and is currently a volunteer at International Rescue Committee in the VITA (Volunteer Income Tax Assistance) program. Before going into the finance/accounting industry, she studied Linguistics at CSU San Marcos. Her research in the field of adult second language acquisition was awarded a First Place in the CSU Annual Research Competition in 2006.
Project Brief | Community Housing Works
Community Housing Works (CHW) is a non-profit organization specializing on affordable rental apartments across San Diego County. Its mission is to help people and communities move up in the world through opportunities to own, rent and achieve. CHW has serviced over 1,500 rental apartments in over 30 rental communities, including North Park, Escondido, Fallbrook, Oceanside, Poway and Vista.
Jillian Bruni, a graduate MBA student, is a recent alumna of the University of California Los Angeles (UCLA) from which she earned degrees in Political Science, Human Complex Systems and Theater. She currently works as a director of business and program development for Employment Law Advisors of California and also serves as a marketing and communications specialist for the Poway Business Park Association. Jillian is an active member of the Scholars Without Borders Honor Society, the SDSU Graduate Business School Association and the SDSU Entrepreneur Society.