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Saturday, January 20th 2018

Lavin Entrepreneurship Center
San Diego State University
4th Annual California Entrepreneurship Educators Conference
April 12th – 14th, 2018

Our conference convenes annually as a community of entrepreneurship educators, researchers, and thought leaders dedicated to the study of higher education and research. We are assembling a stellar group of session leaders to help us consider dynamic approaches to the way we teach and research entrepreneurship.

Alex Bruton “Leading the Disruption”
Dr. Alex Bruton
President of The Innographer

Dr. Alex Bruton helps people (learn to) innovate. He’s spoken and led workshops around the world, including an invited talk at Google, and he's been recognized as Entrepreneurial Educator of the Year in Canada. He's been an engineer, a manager, a several time entrepreneur, and a tenured professor of entrepreneurship (in both business and engineering schools) - among other exciting roles. Today he's at the University of Calgary where he teaches engineering entrepreneurship, he's the founder and president of a practical open education and innovation design firm, and he's the co-founder of The Straight Up Business Institute.

Session Teaser: It's often argued these days that the landscape is being disrupted in how entrepreneurs learn what they need to know: Startup weekend has now served well over 200,000 would-be entrepreneurs; one can get an MBA from Seth Godin in just four weeks for $3,000; massively open online courses have made their play to result in the likes of Coursera's job-guaranteeing Nanodegrees; and guys like Gary Vaynerchuk go so far as to argue that his website might replace entrepreneurship at universities as the 'ultimate education if you are interested in business' - to name just a few examples. But is the sky really falling and do these examples really point to a disruption in what we do? And is it possible that if well understood and properly framed they might present an opportunity for academia to lead a disruptive charge? This engaging talk will take a hard look at the current state of these affairs, it will tackle popular assumptions about the future of entrepreneurship education, and it will provide you with tools and an actionable framework for leading the design and assessment of tomorrow's entrepreneurial learning experiences.

doan winkle “Breathless Classroom”
Dr. Doan Winkle
Director, Muldoon Center for Entrepreneurship, John Carroll University

Dr. Winkel is the John J. Kahl Sr. Chair in Entrepreneurship and Director at the Muldoon Center for Entrepreneurship at John Carroll University in Cleveland, Ohio. He earned his Ph.D. in Entrepreneurship and Organizational Behavior at the University of Wisconsin-Milwaukee. Doan’s research agenda focuses on entrepreneurship education. He also works on topics involving the work-life balance of entrepreneurs and business owners. His work has been published in outlets such as Journal of Small Business Management, International Journal of Entrepreneurial Behavior & Research, New England Journal of Entrepreneurship, Human Resource Management, Journal of Organizational Behavior, Personnel Psychology.

Session Teaser: Look into 20 entrepreneurship classrooms and you’ll find 20 different approaches, 20 different toolkits/frameworks being used, 20 different styles. You’ll generally find some activity, you might find a buzz in a few, but it’s rare you’ll find that maelstrom of excited and confused students that entrepreneurship education begs for. Why is that? Because it's scary. Why do we as educators stay in our comfort zone? Because it's safe. Why do we allow students to stay in theirs? Because it's easy. Where is that line, and what if we step over it? I don't know, but there might be consequences. This (mostly safe) adventure will lead you into some wonderfully uncomfortable places, will inspire you to try something different, and will leave you with some ideas and tools, and the confidence, to engage your students on a whole new level, and create classroom experiences you never dreamed possible (OK, maybe that last part is a little ambitious, but what the hell, I like to go big)

Norris Krueger “Science is Hard. Ask Great Questions!”
Dr. Norris Krueger
Senior Subject Matter Expert, OECD

Dr. Krueger received his Ph.D. in entrepreneurship from The Ohio State University Fisher College of Business. He is the Senior Subject Matter Expert at Higher Education (HE) Innovate, a program in the Organisation for Economic Co-operation and Development (OECD) that studies and advises universities on entrepreneurial teaching & learning.

A recent AMLE review of studies into the impact of entrep ed on learners found only three consistent flaws: (a) poor/nonexistent theory, (b) pedestrian to inadequate research designs, and (c) lame to inappropriate research methods. Other than those three, they weren't that bad. BIG problem. But also BIG opportunities. The starting point? Better questions. MUCH better questions. What would Feynman do? (What would Hilbert do??) This session will take a deep dive into how we ask those much, MUCH better questions and spend most of our time doing something about it. Everyone leaves with a much better research question or goes back to crafting boring little nicely-done papers in ok journals that nobody will care about. Let's DO this!

And, yes, we will talk researching the entrep mindset... skillfully.

p.s. Homework WILL be assigned in advance. Like google "Hilbert."

Elissa Grossman “Disruptive Teaching: Classroom Moments to Provide New Perspectives”
Dr. Elissa Grossman
Associate Professor of Clinical Entrepreneurship, University of Southern California

Elissa Grossman is an Associate Professor of Clinical Entrepreneurship in the University of Southern California’s Lloyd Greif Center for Entrepreneurial Studies, where she teaches a varied slate of introductory to advanced courses in entrepreneurship and innovation. Dr. Grossman has published in journals including the Journal of Management and Entrepreneurship Theory & Practice. As a hobby, she founded and now directs Crosswords LA, one of the nation’s largest annual crossword puzzle tournaments.

Session Teaser: Some days, it seems that the pivots, the MVPs, and the Business Model Canvases of Lean Startup are absolutely everywhere. But as Lean Startup continues to grow on our campuses, with its exhortation to “get out of the building,” a question is raised: if we, as educators, send our students out, then what reason do we give them to stay in? This workshop considers what we can do inside of the building, in an era where going out has become a norm. Are there ways to reinvent the traditional classroom – to re-create the uncertainty and dynamism of the entrepreneurial experience without (or in addition to) asking students about how they might develop new venture concepts? In this session, we’ll run through a series of small, medium, and large classroom activities designed for constructive classroom disruption – the kind that motivates students to challenge long-held views and see things a little bit differently.

Lois M. Shelton “Disrupting the Status Quo: Insights from
High Impact Women and Minority Entrepreneurs”

Dr. Lois M. Shelton
VP Development & Board Member, USASBE

Lois M. Shelton earned a Ph.D. in Business Economics from Harvard University. She is currently Professor of Management at the David Nazarian College of Business and Economics at California State University, Northridge, and an Affiliated Professor in the Doctoral School of the Grenoble Ecole de Management in Grenoble, France. She was elected to the National Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) in 2016 and to the post of Vice-President of Development of USASBE in 2017. She also spearheaded the Nazarian College’s successful bid to host the 2018 USASBE National Conference, and is serving as on the National Conference Committee as the Host School Liaison/ Chair of Local Arrangements.

Session Teaser: In the face of incredible odds, high growth women and minority entrepreneurs achieve rates of revenue and employee growth attained only by an elite group of venturers. How do they shatter limitations and wreak havoc on societal expectations? In this session, we will explore some of the novel ways these dynamic leaders re-imagine resources and burst through barriers to successfully create beyond constraints. We’ll take a fresh look at opportunity identification, evaluation and exploitation through their eyes, and begin the journey of co-developing new frameworks to stimulate research and enhance teaching.

Ted Zoller “Entrepreneurship Mythbusting: Insights from the Entrepreneurs Genome Project”
Dr. Ted Zoller
Professor of Strategy, University of North Carolina at Chapel Hill.

Ted Zoller is T.W. Lewis Distinguished Clinical Scholar and Professor of Strategy and Entrepreneurship and Director of the Center for Entrepreneurial Studies at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Dr. Zoller is also Immediate Past President of the United States Association for Small Business and Entrepreneurship (, the largest American association of academics and practitioners dedicated exclusively to entrepreneurship. Dr. Zoller also serves as senior fellow at the Ewing Marion Kauffman Foundation engaged in core strategies of the foundation in the area of entrepreneurship, where he previously served as Vice President. Dr. Zoller is an active practicing entrepreneur.

Session Teaser: UNC has embarked on an ambitious research study to understand the core professional pathways that differentiate entrepreneurs from manager. This session will highlight the key characteristics of entrepreneurs, how they prepare themselves for an entrepreneurial career and what they view as their major breakout and setback moments, breaking down the conventional wisdom currently held by many entrepreneurship educators.

Donna Conaty “Entrepreneurship in the Arts”
Dr. Donna Conaty
Professor of Music & Associate Dean, College of Professional Studies and Fine Arts, SDSU

Donna Conaty is a professor of music and Associate Dean of the College of Professional Studies and Fine Arts at San Diego State University. She joined the SDSU faculty in 2007 as Director of the School of Music and Dance where she guided the school through significant artistic and curricular growth including the development of an innovative undergraduate degree emphasis in music entrepreneurship and business. She holds the position of principal oboe of ProMusica Chamber Orchestra, a leading chamber orchestra in the U.S. Additional performance credits include the San Diego Symphony, San Diego Winds, and seven seasons in the Cabrillo Festival of Contemporary Music, conducted by Marin Alsop. She recently hosted the national conference of the Society for Arts Entrepreneurship Education at San Diego State University and is actively engaged in promoting the importance of entrepreneurial thinking among visual and performing arts students.

Jeff Hornsby “Building Entrepreneurial Competencies: Our New Challenge in Entrepreneurship Education Programs”
Dr. Jeff Hornsby
Department Chair & Executive Director, Regnier Institute for Entrepreneurship

Jeffrey S. Hornsby, Ph.D. holds the Henry Bloch/Missouri Endowed Chair of Entrepreneurship and Innovation and assumed the role of Executive Director of the Regnier Institute for Entrepreneurship and Innovation and Chair of the Department of Global Entrepreneurship and Innovation in March 2014. He has authored or co-authored 73 refereed journal articles and 83 proceedings articles appearing in the top journals in entrepreneurship and management including Strategic Management Journal, Journal of Applied Psychology, Journal of Business Venturing, Entrepreneurship Theory and Practice and Journal of Operations Management. His research has earned five conference “best paper awards.” He recently served as USASBE 2016 Conference Chair, Senior Vice President of Programming (Anaheim USASBE Conference), Co-Program-chair, and a member of the Executive Board of the United States Association of Small Business and Entrepreneurship (USASBE).

Session Teaser: How do we measure our entrepreneurship program success? Are we really moving the needle or just shuffling the chairs on the Titanic? This presentation describes the current research on competency based measures for entrepreneurship and challenges entrepreneurship educators to think about content development and effectiveness measures. You will be challenged to get involved.

Craig Watters Dr. Craig Watters
Professor/Exec. Director, Riata Center for Entrepreneurship, Oklahoma State University

Craig Watters is an accomplished scholar, educator, entrepreneur, manager, and economic development specialist. He has worked with faculty across an array of disciplines on curriculum development and outreach programs related to creativity, innovation and entrepreneurship. At OSU, he is the Executive Director, Riata Center for Entrepreneurship, the Norman C. Stevenson Chair in School of Entrepreneurship and International Entrepreneurship Chair. He teaches and is pioneering its Study Abroad initiatives to Nicaragua, Ecuador, Tel Aviv, South Africa, and Mexico. He is the Senior Vice-President for Marketing, USASBE (US Association for Small Business and Entrepreneurship).

Session Teaser: The session will highlight the development of new mentorship programs, the utilization of mentoring resources , and how this fits into what students think that mentorship should be, based on an open questioning of students here at Oklahoma State University.

Siri Terjesen

Dr. Siri Terjesen
Dean's Research Fellow & Associate Professor, American University

Kevin Popović “Design Thinking for Entrepreneur Educators”
Kevin Popović
Director, Idea Lab, SDSU

Kevin Popovic is the Director of the Idea Lab, part of the Zahn Innovation Platform at San Diego State University.

Session Teaser: As an educator of entrepreneurs, I am often asked, “How might we help our students create their first million dollar idea?” In a very interactive workshop during the CEEC, educators will collaborate to identify ways students can generate new ideas and solve problems using Design Thinking. Empathizing with the modern student, and defining the problems in our teaching environments, participants will use divergent thinking to create multiple solutions to these problems. Quickly prototyping these ideas we can generate potential solutions that can help our students in a competitive marketplace. Like-minded ideas will form groups that generate a unique problem statement. Members will plan their approach to the problem and take action. More than just a workshop, Design Thinking for Entrepreneur Educators creates change.

Olli Vuola

Olli Vuola
Executive Director, Aalto Ventures Program

John York

Jon York
Faculty Director, Cal Poly San Luis Obispo

Bern Schroeder

“Creatively Flipping the Classroom”

Bern Schroeder
Director of Programs, Lavin Entrepreneurship Program

Craig Galbraith

Craig Galbraith
Professor, Management, University of North Carolina Wilmington

Martina Claasen Musteen “Growing International Entrepreneurs Without Leaving the Classroom: The Role Of Platforms For Cross-Border Collaboration”
Dr. Martina Claasen Musteen
Professor, San Diego State University & Faculty Director, SDSU CIBER

Session Teaser Teaching or considering to teach international entrepreneurship or incorporating international business opportunities in your current classes? Inspired by an idea from the last year’s conference, we will share with you a new collaborative project requiring students from three countries (US, Spain, UK) to work together to ideate, prototype and sell a new product – all without leaving the classroom. In this interactive session, you will learn what worked and what did not and what existing platforms are there to enable the students to experience key elements of international entrepreneurship. Potential opportunities for collaboration and research will also be discussed.

Martina Claasen Musteen is a Professor in the Fowler College of Business at San Diego State University (SDSU), Faculty Director of SDSU CIBER and a Senior Editor for Journal of World Business. Her primary teaching and research activities are in the area of international entrepreneurship. She has published a number of articles in journals including the Journal International Business Studies, Journal of Management, Entrepreneurship Theory & Practice and Journal of World Business.

Nuno Arroteia “Growing International Entrepreneurs Without Leaving the Classroom: The Role Of Platforms For Cross-Border Collaboration”
Nuno Arroteia
Lecturer in Business & Management, Abertay University (UK)

Lecturer in Business and Management at Abertay University (UK) Research interests in international entrepreneurship, international business, and the creative economy. Prior industry experience in managerial roles at multinational companies such as Arthur Andersen, Deloitte, UEFA, and Carglass. Angel investing experience in new ventures in the creative industries, sports and retail technologies. Strong know-how related to entrepreneurial finance, operations management, international business development, and growth.

Ross Curran “Growing International Entrepreneurs Without Leaving the Classroom: The Role Of Platforms For Cross-Border Collaboration”
Dr. Ross Curran
Associate Professor, Heriot-Watt University in Dubai

Ross Curran is an Associate Professor in the School of Social Sciences at Heriot-Watt University in Dubai. His primary research interests focus on nonprofit marketing and volunteer management practices, as well as areas of authenticity and heritage in tourist consumption. His recent work is published in Tourism Management, Journal of Nonprofit and Voluntary Sector Quarterly, International Journal of Contemporary Tourism Management and Tourism Management Perspectives.

Andreu Blesa “Growing International Entrepreneurs Without Leaving the Classroom: The Role Of Platforms For Cross-Border Collaboration”
Dr. Andreu Blesa
Associate Professor of Marketing, Universitat Jaume I (Spain)

Andreu Blesa PhD is Associate Professor of Marketing in the Department of Business Administration and Marketing at Universitat Jaume I (Spain). His research interests include networking, international marketing, and the marketing/entrepreneurship interface. He has published articles in journals such as Journal of World Business, International Business Review, International Marketing Review, Annals of Tourism Research, International Entrepreneurship and Management Journal, European Journal of International Management or Journal of International Entrepreneurship.

Conference Sponsors



Conference Partners

John Caroll University


Building the Next Generation of Entrepreneurs

The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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