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Sunday, June 16th 2019

Lavin Entrepreneurship Center Community Newsletter

October, 2017



The California Entrepreneurship Educators Conference convenes annually as a community of entrepreneurship educators, researchers, and thought leaders dedicated to higher education and research. Our conference for 2018 is designed to seek out "creative disruptors" in our field and have them share what they are learning, teaching and researching with respect to entrepreneurship. The conference will feature a number of inspiring top entrepreneurship educators and researchers serving as panelists, breakout session leaders and guest speakers. This conference will be highly interactive, creating an environment to learn, share, and collaborate. We invite Entrepreneurship researchers and educators to interact with peers and examine how leading academic professionals teach and conduct research today and brainstorm how we might “creatively disrupt” entrepreneurship for our students of tomorrow. So, how do we start the discussion? By asking great questions!

Dr. Norris Krueger will take a deep dive into how we ask those much better research questions and spend our time actually doing something about it. He will explain the three most consistent flaws of entrepreneurship research: nonexistent theory, inadequate research designs, and inappropriate research methods. He will follow up this presentation with a discussion about growing the entrepreneurial mindset and creating big opportunities for an entrepreneurial ecosystem. Dr. Krueger received his Ph.D. in entrepreneurship from The Ohio State University Fisher College of Business. He is the Senior Subject Matter Expert at Higher Education (HE) Innovate, a program in the Organisation for Economic Co-operation and Development (OECD) that studies and advises universities on entrepreneurial teaching & learning.

This California Entrepreneurship Educators Conference will provide an opportunity for participants to experience and learn about the “New Normal” of entrepreneurship! We hope you will join us. There is limited seating, so it is important that you reserve your spot early. For questions, please email Pamela Razo at or call 619.594.2781.



In 2013, the Lavin Entrepreneurship Center launched the Larry and Madeline Petersen Scholarship for San Diego State University students studying entrepreneurship. Larry Petersen graduated from San Diego State University with a bachelor’s degree in marketing (class of 1971).The Larry and Madeline Petersen Scholarship provides support to upper division full-time students and encourages them to pursue their entrepreneurial dreams and learn how to transform their ideas and inventions into profitable businesses. Through this scholarship, the Petersens’ goal is to support the Fowler College of Business’ Lavin Entrepreneurship Center in continuing its work of preparing the next generation of entrepreneurs.

The recipient of the Larry and Madeline Petersen Scholarship for the 2017-2018 academic year is Samantha Christine Salgado. Salgado is a junior transfer student from Imperial Valley College, currently majoring in business management with a specialization in entrepreneurship. Upon graduating, she plans to open her own business focusing on handmade crocheted goods. This craft has been handed down from past generations in her family. At just 16 years of age, Salgado started her own small business in her hometown of Imperial Valley. She crocheted and sold her products at the local farmer’s market on a seasonal basis. To further her knowledge and ensure the success of her business, she will be visiting Japan this year. She believes that having the opportunity to learn about Japanese business practices while enjoying the culture of the country will deepen her insights and give her a broader perspective when it comes time to launch her own venture. The money she receives from this scholarship will assist her in paying for expenses during her study abroad trip to Japan.

We thank Larry and Madeline Peterson for supporting and nurturing SDSU’s young entrepreneurs. If you would like to support our scholarship efforts, please contact Dr. Alex F. DeNoble at the Lavin Entrepreneurship Center.


New Business

At the Lavin Entrepreneurship Center, we connect students with internship opportunities that will further develop their skill sets and professional competencies while providing companies talented interns. These internships provide students the opportunity to build a relationship with an experienced professional who will not only lend advice, knowledge, and insights, but also guidance and support as they build their professional careers. Students can gain experience in corporate settings, startups, or in the non-profit business sector.

This past spring and summer, SDSU graduate student, Oiane Fernández de Retana had the opportunity to intern at OptiFuse, an innovative high-growth manufacturer of power protection components distributed throughout the world. Fernandez is an international student from Spain and a MBA candidate expected to graduate in spring 2018. Fernandez worked closely with the founder and president of OptiFuse, Jim Kalb, during the spring 2017 semester and worked remotely during the summer semester while in Spain. In Spain, Fernandez was able to attract new clients for OptiFuse. Impressed with Fernandez’s efficiency and boldness, Jim Kalb offered her a position as the general manager for the new company they are starting together, called Switch Components. Fernandez is now developing the marketing strategy for Switch Components, such as the logo, the website, and the catalogs. She is also creating a pricing strategy for each product and package of the new brand. This month, Fernandez and Kalb are traveling to a tradeshow in Las Vegas to begin promoting their new company. The expected launch date for Switch Components is January 2018. Upon graduating, Fernandez and Kalb plan to open offices in Spain.

“I owe it all to the Lavin Entrepreneurship Center. As an international student, it is very difficult to find internship opportunities, but the Lavin Center was ready to help,” Fernandez says, “I definitely recommend the Lavin internship program to all students.”



Lavin Entrepreneur student and public health major, Lucien Eloundou, is seeking to gain the most out of his time at SDSU. Lucien has already interned with two companies this year through the Lavin Entrepreneurship Center. Last month, Lucien took on another challenge at the Design for San Diego’s (D4SD) 2017 Civic Challenge with a combined effort to solve complex city problems through design thinking and crowdsourcing. During this two-day intensive design sprint and hackathon, Lucien and his team of other student engineers and cognitive scientists had the opportunity to work at SCALE SD, an incubator in Downtown Works. Their solution for transportation won first place and a prize of $2,000 and 3 months of co-working space at Downtown Works. The next round of the D4SD event will be held during the last weekend of October.

Lucien believes that the Lavin Entrepreneurship Center helped him achieve many things. The experiences he gained and strategic challenges he faced from the hackathon and internships have prepared him for his professional career. During his past internship at NucleusHealth, Lucien was able to create a social media marketing strategy. He delivered a detailed presentation about social media with the goal to build interest, follow up, and maintain customer relationships. He created a Facebook page, a Pinterest page, and an Instagram page. He also helped design an outreach page on their website to influence positive change in underserved communities in the world including Africa and Asia. Lucien also designed a customer profile that helped the company work directly with their customers.

Lucien is in the process of obtaining his third internship through the Lavin Entrepreneurship Center. The main objective of the Lavin Internship program is to provide SDSU students with practical experiences and to create solutions to meet the client's business objectives.

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Building the Next Generation of Entrepreneurs

The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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