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Sunday, June 16th 2019

Franchise Management (MGT459)

Undergraduate Management Degree with a Specialization in Entrepreneurship

Course Description

Completion of this course will give you a variety of skills to perform critical analysis of franchise offerings, understand its viability as a business expansion strategy, develop a business plan for a new franchise, as well as the ability to navigate the franchisor/franchisee relationship.


  1. Evaluate franchise offerings with a critical analysis.
  2. Articulate the indicators and contra-indicators of when franchising should be a viable business expansion strategy.
  3. Differentiate between the challenges and rewards faced by franchisors and franchisees, and the legal duties of both.
  4. Develop a business plan for the launch of a new franchise opportunity sufficient to sell the concept to a banker or other lender.
  5. 5. Provide the key elements of a franchise disclosure document.
  6. 6. Identify the primary sources of conflict between franchisors and franchisees.
  7. Articulate the feasibility of franchising as a growth strategy in new entrepreneurial ventures.

George Hadjis
Frank Caperino

I look for three I's in an employee--integrity, industry and intelligence. Of the three, integrity is the most important.
~ Sol Price, SDSU'34
   Price Club


Passionate about entrepreneurship? Want to give an aspiring student or entrepreneur more fuel?

Building the Next Generation of Entrepreneurs

The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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