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Sunday, June 16th 2019

Fundamentals of Entrepreneurship (MGT358)

Undergraduate Management Degree with a Specialization in Entrepreneurship

Course Description

Fundamentals of Entrepreneurship lays the foundation of entrepreneurship. Upon completion of this course you will be able to identify entrepreneurial opportunities, define your customer and seek to create a product that meets a need, as well as understand the basic principles of financial management.


  1. Explain why entrepreneurship can be viewed as arising out of the intersection of enterprising people and opportunities.
  2. Define entrepreneurial opportunities and explain why such opportunities exist.
  3. Explain why cognitive processes provide an important foundation for understanding creativity and opportunity recognition.
  4. Explain why entrepreneurs need to gather several kinds of information before launching their new ventures and describe the nature of that information.
  5. Explain the difference between human capital and social capital and indicate why he founding team of new ventures should be high in both.
  6. Explain the basic principles of financial management, including balance sheets, income statements, and cash flow statements.
  7. Define real customer need and explain why an entrepreneur should seek to develop a product or service that meets a real need.
  8. Describe how entrepreneurs can prevent others from learning about their business ideas, and list the barriers entrepreneurs can use to prevent competitors from imitating these ideas.

Faculty and Most Recent Syllabi:
Alex DeNoble
Bernhard Schroeder
Michael Sloan
Congcong Zheng
Kimberly Davis King
Tanya Hertz

I look for three I's in an employee--integrity, industry and intelligence. Of the three, integrity is the most important.
~ Sol Price, SDSU'34
   Price Club


Passionate about entrepreneurship? Want to give an aspiring student or entrepreneur more fuel?

Building the Next Generation of Entrepreneurs

The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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