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Sunday, June 16th 2019

Product Innovation Management (MGT761)

MBA with a Specialization in Entrepreneurship

Course Description

This course will prepare you to take on new product innovation from ideation and generation to viability testing and marketing launch plan.


  1. Identify and explain the steps in the New Product process and the role of each.
  2. Describe the various methods used to generate new products and translate them into New Product Concepts.
  3. List the different research methods used to test the viability of new Products in the market place.
  4. Develop a comprehensive New Product marketing launch plan . . . starting with ideation through to the completion of the proposed marketing mix.

Richard Brooks

I look for three I's in an employee--integrity, industry and intelligence. Of the three, integrity is the most important.
~ Sol Price, SDSU'34
   Price Club


Passionate about entrepreneurship? Want to give an aspiring student or entrepreneur more fuel?

Building the Next Generation of Entrepreneurs

The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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