Product Innovation Management (MGT761)
This course will prepare you to take on new product innovation from ideation and generation to viability testing and marketing launch plan.
- Identify and explain the steps in the New Product process and the role of each.
- Describe the various methods used to generate new products and translate them into New Product Concepts.
- List the different research methods used to test the viability of new Products in the market place.
- Develop a comprehensive New Product marketing launch plan . . . starting with ideation through to the completion of the proposed marketing mix.