Skip to content
Wednesday, June 20th 2018

Congcong Zheng

Congcong Professor Zheng has presented at numerous academia conferences and has published in two refereed books. Her academic articles have appeared or are forthcoming at Journal of World Business, Management International Review, Journal of Small Business Management, Group and Organization Management, and Journal of Entrepreneurial Education. Prior to academia, Zheng was a consultant in BDA China Ltd., specializing in advising clients on market entry and investment decisions in China's Internet and Telecom sector. She holds a BS in Business Administration from University of International Business and Economics (UIBE) in China and Ph.D. from London Business School.

Professor Zheng researches about decision making process, learning and related firm behaviors among entrepreneurial firms. Her work extends the behavioral theory of the firm (March and Simon, 1958; Cyert and March, 1963) in organizational theory and entrepreneurship field. She utilizes multiple research methods in her work, including experiments, cases, and survey methods. Context-wise, she is interested in high technology industries and cultural industries (popular music industries and independent motion picture industry). She has studied emerging market settings including China, India, and Mexico.

Professor Zheng teaches (click on course for the most recent syllabus):

Fundamentals of Entrepreneurship (MGT 358)
Entrepreneurship (MGT 724)
Business Plan Development (MGT 743)

I look for three I's in an employee--integrity, industry and intelligence. Of the three, integrity is the most important.
~ Sol Price, SDSU'34
   Price Club


Passionate about entrepreneurship? Want to give an aspiring student or entrepreneur more fuel?

Building the Next Generation of Entrepreneurs

The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

Note: Documents in Portable Document Format (PDF) require Adobe Acrobat Reader 5.0 or higher to view; download Adobe Acrobat Reader.
Documents in MS Word (DOC) format require a Microsoft Word compatible viewer to view; download Microsoft Word Viewer.
Documents in MS Powerpoint (PPT) format require a Microsoft Powerpoint compatible viewer to view; download Microsoft Powerpoint Viewer
Documents in MS Excel (XLS) format require a Microsoft Excel compatible viewer to view; download Microsoft Excel Viewer

Site Created by: Pagelines | Digital