Professor Zheng has presented at numerous academia conferences and has published in two refereed books. Her academic articles have appeared or are forthcoming at Journal of World Business, Management International Review, Journal of Small Business Management, Group and Organization Management, and Journal of Entrepreneurial Education. Prior to academia, Zheng was a consultant in BDA China Ltd., specializing in advising clients on market entry and investment decisions in China's Internet and Telecom sector. She holds a BS in Business Administration from University of International Business and Economics (UIBE) in China and Ph.D. from London Business School.
Professor Zheng researches about decision making process, learning and related firm behaviors among entrepreneurial firms. Her work extends the behavioral theory of the firm (March and Simon, 1958; Cyert and March, 1963) in organizational theory and entrepreneurship field. She utilizes multiple research methods in her work, including experiments, cases, and survey methods. Context-wise, she is interested in high technology industries and cultural industries (popular music industries and independent motion picture industry). She has studied emerging market settings including China, India, and Mexico.
Professor Zheng teaches (click on course for the most recent syllabus):
Fundamentals of Entrepreneurship (MGT 358)
Entrepreneurship (MGT 724)
Business Plan Development (MGT 743)