Bernhard Schroeder is Director, Lavin Center Programs and oversees all of the undergraduate and graduate internship programs, the Lavin VentureStart Programs, the SDSU Venture Challenge MBA competition as well as the SDSU business plan competition teams. He also has responsibility for Lavin Entrepreneurship Center marketing on both the SDSU campus and in the San Diego community. He is a part-time Clinical Faculty, Marketing within the College of Business Administration at San Diego State University. Bernhard brings over 20 years of marketing and entrepreneurial experience both as a Senior Partner in a leading global marketing agency and as a former Chief Marketing Officer on the client side.
He has experience working with Fortune 100 firms like Apple, Nike, General Motors, American Express, Mercedes Benz, Kellogg's and others as well as start-up companies. Since moving to San Diego in 1997, he has specialized in working with senior executives and venture capitalists in either growth or turnaround opportunities with several companies including Nicholas-Applegate and Stellcom. In addition, he has received his master's degree from San Diego State University.
Professor Schroeder teaches (click on course for the most recent syllabi):
Fundamentals of Entrepreneurship (MGT 358)
Business Plan Development (MGT 460)
Journey in Entrepreneurship (BA 100)
Lavin Entrepreneurs 1 (BA 311)
Lavin Entrepreneurs 2 (BA 312)
Lavin Entrepreneurs 3 (BA 411)
Lavin Entrepreneurs 4 (BA 412)
Creativity and Innovation (MGT 353)