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Sunday, June 16th 2019

Music Entrepreneurship and Business

Donna Conaty, SDSU, Music, Entrepreneur, Lavin Center
Donna Conaty
Program Advisor

The Music Entrepreneurship and Business program is designed specifically for undergraduate Music majors. It is a partnership between the College of Professional Studies and Fine Arts, the Lavin Entrepreneurship Center, and the Fowler College of Business. The Music Entrepreneurship program helps artistically talented individuals to nurture their musical talents while simultaneously developing a comprehensive entrepreneurial skillset.

Using music as the foundation, this degree includes coursework coupled with an experiential component to help students identify how they can translate their artistic talents into entrepreneurial experiences. The program is specifically tailored to students from a variety of musical backgrounds whether they are interested in classical music, jazz studies, or composition.

Program Requirements
The Music Entrepreneurship and Business program is developed as a rigorous professional music degree. Therefore, only San Diego State University students enrolled as music majors are eligible to apply for admission. Students are admitted on the basis of meeting the academic qualifications and an additional audition process. All students in the program must maintain a GPA of 2.9 or higher and earn a C grade or better in the required courses: Accounting 201 and Music 205B. Please view the Music Entrepreneurship and Business program on the School of Music and Dance website for more information about the core music course requirements.

Business Administration and General Education Requirements
Students complete 15 units of coursework dedicated to business and entrepreneurship. The courses teach students how to identify opportunities, develop a vision for a venture, and provide an introduction to both funding and marketing.

The degree is designed to include General Education courses, which students choose from based on their personal interests. The courses available are all applicable for students seeking to develop an entrepreneurial mindset and will be beneficial for students in their future careers. Examples of the non-music offerings include courses related to:

  • Social Media in the Digital Age
  • Economics
  • Theater Management
  • Event Planning
Internship Requirement
In order to fulfill the experiential component of the program all students are required to complete several internships. The internship opportunities range from on-campus placement to working with nonprofit and/or for profit organizations.

For additional information about the Music Entrepreneurship and Business major, please contact the program advisor Donna Conaty at

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The Lavin Entrepreneurship Center at San Diego State University serves SDSU students, entrepreneurs and business leaders through entrepreneurial curriculum, workshops, internships, resources and events. For information browse the Programs section of our website, subscribe to the Lavin Center Calendar and sign up for the Center's Entrepreneurial Fuel Newsletter. Entrepreneur resources such as the Lavin Center resume guide, marketing and business planning tools and more can be found in the Resources section of our site.

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