Dates: December 28, 2013 through January 16, 2014
Course: Fundamentals of Entrepreneurship (MGT 358)
SDSU Students in Paris
Students had the opportunity to engage with seven business founders in Paris ranging from a tea and pastry shop, to a chain of brewpubs to a $1.4 billion ecommerce company. Students interacted with different individuals which fostered their capability to attain an understanding of the local environment in terms of entrepreneurship. We visited two of the seven regional incubators supported by the French government and attended presentations from several startup companies.
Class lectures were held at the students accommodations, a modern building complex housing student rooms, conference and classrooms as well as a delicious French bakery. Lectures focused on topics such as, opportunity recognition, team aspirations, market and industry analysis, business forecasting, and target segment benefits. Students also completed ideation exercises, individual and group case studies, and a group presentation project. In addition, a professor from the Sorbonne University presented trends and culture insights about the French marketplace.
Students had an amazing time, gaining insights on entrepreneurship from the vantage point of Paris, France. The students travelled the Metro together, visited London and immersed themselves into the French culture. The insights they experienced and gleaned from the local entrepreneurs will serve as life-long memories.