Steve Hoffman started The Iris Group in 1976 when he discovered a niche in the real estate industry - providing high quality photography of properties on the market. Steve soon moved on to developing brochures for his clients, and within six months of starting his brochure venture, moved his growing business from his apartment into a 1,200 square foot building in San Diego. Steve launched a line of postcard products that offered small runs of high quality cards at an affordable price. The success of this niche product led to a repositioning of the company and a new name - Modern Postcard. Through the years, Modern Postcard has helped over 250,000 clients grow their businesses, making us the industry leader in postcard products and solutions.